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Your People PR Agency Receives Three 2017 MarCom Awards
Boutique firm with storytelling and relationship focus earns Platinum for Strategic Comms during a crisis, Gold for website development, and Honorable Mention for corporate blogging.
HUNTINGTON WOODS, Mich. (November 14, 2017)— Boutique public relations and marketing communications agency Your People recently received three 2017 MarCom Awards for its strategic and crisis communications, website and blogging work.
On behalf of nonprofit client Samaritas (www.Samaritas.org), Your People earned a Platinum MarCom Award for its handling of Strategic Communications Crisis Planning & Response last January, after President Donald Trump issued an Executive Order regarding refugees and immigration. Your People developed statements, coordinated responses to media inquiries, planned a press conference and conducted media training for participating refugees and organizational leadership, and secured 41 media stories across print, TV, radio and online outlets.
On behalf of nonprofit client One Earth Writing, which was founded by Your People owner and Chief Creative Officer Lynne Golodner in 2016, Your People won a Gold MarCom Award for digital media and websites, specifically regarding the design and creation of the One Earth Writing website, www.OneEarthWriting.org.
The agency also received an Honorable Mention for digital media writing on behalf of client Transitions Legal (www.TransitionsLegal.com). Your People coordinates, manages, and assists with writing the blog in collaboration with Transitions Legal principal, family law attorney, mediator and collaborative professional Alisa Peskin-Shepherd.
“We are honored and humbled to be recognized for our work on behalf of our clients,” says Golodner, who founded Your People in 2007, after a 15-year career as a print journalist. “Our philosophy of combining storytelling, relationship-building and higher purpose to build brand awareness and grow an organization’s reach creates long-lasting, genuine connections between our clients and their audience.
One Earth Writing CEO Lynne Golodner Named Fulbright Specialist
HUNTINGTON WOODS, Mich. (May 8, 2017) — One Earth Writing CEO & Founder Lynne Golodner was recently named a Fulbright Specialist by the U.S. State Department, serving a three-year term beginning April 21, 2017.
The U.S. Department of State’s Bureau of Educational and Cultural Affairs and World Learning approves Fulbright Specialists for inclusion on a roster to which institutions from 150 countries turn when seeking experts to lecture, speak and consult on diverse, short-term collaborative projects. Spanning a wide range of professional and academic fields, Specialist projects bring education and training, address institutional priorities and promote beneficial collaborations between American and foreign host institutions. Selected U.S. academics and professionals may deliver seminars or workshops, consult on faculty or workforce development, develop academic or training curricula and materials, lecture at graduate and undergraduate levels and conduct evaluations for programs and institutions.
Last year, Ms. Golodner created One Earth Writing (www.OneEarthWriting.org), a 501c3 public charity focused on connecting and empowering teens from different races, religions and socioeconomic origins through writing workshops. It is on this platform, alongside her success as a public relations professional guiding corporate and nonprofit entities and leaders find and strategically use their unique voices, that Ms. Golodner approaches this prestigious next chapter of her career.
“I believe storytelling and human connection are the answers to questions of disparity, disconnect and disunity,” says Ms. Golodner. “When we dare to put voice to feelings, experiences and dreams, and share that with others in a variety of venues, we build meaningful connections that transform the world. I am honored to do this in other countries with individuals who might not otherwise have the opportunity to explore the way words can transform their lives.”
In addition to her PR and nonprofit work, Ms. Golodner is adjunct faculty in the English Department at University of Detroit.
“The notion of similarity beyond difference has built my career as a writer, a teacher of writing, and an entrepreneur,” she says. “Guiding individuals of all ages to find their voice and understand its power is one of the elements I enjoy most in all the work I do, and when I present it in a context of community, the words transcend the personal to the point of deep meaning for anyone who engages with the text.”
“My deep love of words and story and voice drove me toward becoming a Fulbright Specialist to serve the global community,” she notes. “I am honored that the State Department chose me to add to their roster of Specialists. In this capacity, I will expand the platform I have built, uniting people from diverse backgrounds in word and in thought. I am dedicated to and interested in exploring and identifying new ways in which we can come together and heal divides.”
As a Fulbright Specialist, Ms. Golodner is eligible for grant opportunities of two-to-six weeks in length proposed by institutions around the world seeking experts to round out their offerings and deepen their work.
Lynne Golodner (www.lynnegolodner.com) is an award-winning author and entrepreneur with thousands of articles and eight books to her credit, including The Flavors of Faith: Holy Breads (2013). Her boutique public relations firm, Your People LLC (www.yourppl.com), uses a strategic mix of storytelling, relationships and higher purpose as the keys to building organizational success. In 2016, Lynne formed One Earth Writing (www.OneEarthWriting.org), a 501c3 public charity that connects teens across racial, religious and socioeconomic divides through writing. Lynne is a graduate of the University of Michigan (B.A., Communications/English) and Goddard College (MFA in Writing); she lives in Huntington Woods, Michigan with her husband and four children.
An author, entrepreneur and corporate coach, Lynne Golodner founded Your People LLC in 2007 to offer an out-of-the-box approach to public relations and marketing communications. The company focuses on storytelling, relationships and higher purpose as the formula for growing organizations, winning awards for its innovative campaigns.
Your People’s client roster currently includes Samaritas, Coalition on Temporary Shelter (COTS), Detroit Waldorf School, Alisa Peskin-Shepherd and Transitions Legal law firm, Fred Astaire Dance Studio, Brent Maxwell and IPS Realty, Zingerman’s Cornman Farms, and Motor City Wine and Food Festival.
In 2014, Lynne Golodner made the strategic decision to shrink her company and work from home to better focus on a handful of long-held clients. Rather than grow the business bigger, she prizes the intimacy of the boutique firm and the ability of all team members to remain involved in the creation and implementation of client campaigns. She is assisted by a part-time staff of independent thinkers including Jennifer Jambor, Marketing Manager, and Dana Nyquist, Public Relations Associate.
For more information: 248-376-0406 or www.yourppl.com.
Your:People Promotes Dana Nyquist to Public Relations Associate
HUNTINGTON WOODS, Mich. (February 20, 2017) — Your People LLC public relations firm recently promoted Dana Nyquist to the position of Public Relations Associate.
Dana Nyquist joined the firm as Executive Assistant in April 2016. Responsible for assisting in the creation and implementation of public relations initiatives, Nyquist’s eclectic experiences, along with her attention to detail and focus on developing creative avenues to expand ideas, has helped solidify her commitment to inspire communities to stay engaged. Nyquist earned a bachelor’s degree from Michigan State University in Anthropology and Criminal Justice and is continuing her education at Wayne State University.
“Dana’s healthy perspective on what is truly important and her unique combination of determination, creativity and initiative has already proven how valuable she is to our team,” says Lynne Golodner, Chief Creative Officer.
Renowned writer, entrepreneur and PR/writing coach Lynne Golodner founded Your People LLC in 2007 to offer an out-of-the-box approach to public relations and marketing communications. The company focuses on storytelling, relationships and higher purpose as the formula for growing organizations. The company has won awards for its innovative campaigns; last year, Ms. Golodner was named a 2016 One Person Wonder by #MichBusiness, of the Michigan Business and Professional Association.
Your People’s client roster currently includes Samaritas, Coalition on Temporary Shelter (COTS), Detroit Waldorf School, Alisa Peskin-Shepherd and Transitions Legal law firm, Fred Astaire Dance Studio, Brent Maxwell and IPS Realty, Cornman Farms, and Motor City Wine and Food Festival.
In 2014, Lynne Golodner made the strategic decision to shrink her company and work from home to better focus on favorite clients. Rather than grow her business bigger, she chose to stay small and remain involved in the day-to-day creation and implementation of client campaigns. She is assisted by a part-time staff of independent thinkers including Jennifer Jambor, Marketing Manager, and Dana Nyquist, Public Relations Associate.
Your:People Hires Manager of PR, Expands Client List
Southfield PR firm’s focus on storytelling and relationships as the foundation for successful public relations strengthens, expands.
SOUTHFIELD, Mich. (April 1, 2014) – Your People LLC welcomes Julie Edgar as Manager of Public Relations.Julie Edgar has spent the last several years as a freelance journalist, contributing regularly toWebMD as well as Bridge Magazine, AnnArbor.com, HOUR Detroit Magazine, Red Thread Magazine and more. Before that, she was a reporter for the Detroit Free Press and worked previously at the Detroit Jewish News and the Oakland Press.
In the first quarter of 2014, Your People became the agency of record for the following companies:
- Walsh Institute (3838 Livernois,Troy, www.thewalshinstitute.com), the professional services arm for Walsh College.
- Irene’s Myomassology Institute (26061 Franklin Rd., Southfield, www.irenes.edu), Michigan’s largest accredited massage school.
- Chef Johnny Prep, a culinary brand focused on quality, led by Bloomfield Hills Chef John Prepolec.
- Rebecca Abel, a certified financial planner and certified divorce financial analyst, in Southfield.
Author and former journalist Lynne Golodner founded Your People LLC in 2007 to offer an out of-the-box approach to public relations and marketing communications. The company focuses on storytelling and relationships as the cornerstones of a successful organization. The company has won awards for its innovative campaigns every year.
Golodner speaks widely about the power of storytelling and relationships to build business. Last year, she launched Your People’s first conference, Marketing, Messaging & Media: Storytelling to Build Your Business.
Your People LLC welcomes new clients, launches DIY PR conference
SOUTHFIELD, Mich. (May 21, 2013) – This fall, Your People LLC is launching a DIY PR conference for entrepreneurs, small business owners and non-profit leaders. Marketing, Messaging & Media: Storytelling to Build Your Business will take place Oct. 26-27, 2013 at Walsh College’s Troy campus. Sponsors include Walsh College and Buy MichiganNow, with a speaker roster involving Your People Chief Creative Officer Lynne Meredith Golodner, Donna Orbovich, Nick Hansinger, Lisa Diggs, Katherine Austin and more.
“I have always believed that small businesses and entrepreneurs should have an opportunity for public relations and marketing communications support that doesn’t cost a fortune,” says Lynne Meredith Golodner,chief creative officer/owner of Your People LLC. “Our Storytelling Conference is one way that entrepreneurs,business owners and nonprofit leaders can become empowered to do some of their own PR and marketing tactics with guidance that doesn’t break the bank.”
Your People LLC was founded on the notion that everyone needs public relations and should be able to afford it. Your People’s client roster and revenues have grown every year since its creation. Marketing, Messaging & Media has room for 100 participants in the two-day interactive, hands-on seminar. Registration is open at http://www.yourppl.com/mmm-detroit. Your People is also currently accepting applications for its July PRMastermind, a year-long PR coaching intensive involving an intimate group of 10 entrepreneurs.
In the first half of 2013, Your People LLC welcomed the following new clients: business attorney JohnCarter, of Witzke, Berry, Carter & Wander (www.witzkeberry.com, Bloomfield Hills); divorce attorney Alisa Peskin-Shepherd,of Transitions Legal (www.transitionslegal.com, Bloomfield Hills); Fred Astaire Dance Studio ofMichigan (www.fredastaireofmichigan.com, Bloomfield Hills); and, Mr. Bid USA (www.mrbidusa.com, Keego Harbor).
Your People LLC offers public relations, marketing communications and business development services for entrepreneurs, business owners and non-profits. The company specializes in building business through storytelling and relationship-building.Founded in 2007 by renowned journalist and author Lynne Golodner, Your People is located at 29623 Northwestern Highway, Suite 2-B, Southfield.
Your People LLC adds new members to its team.
SOUTHFIELD, Mich. (April 5, 2011) - Your People LLC Public Relations & Marketing welcomes three new team members to the agency.
Sari Cicurel, Media Master, has more than 20 years of experience in TV and video production,executive communications, event planning, project management, media relations, social media and media buying. She is senior account executive under company founder Lynne Schreiber, handling media distribution and placement as well as campaign strategy development for all Your People clients.
Laurie Freeman, Website & Social Media Specialist, specializes in Internet marketing and website project management focusing on site optimization (SEO), web content creation, web analytics, social media and user experience for both B2B and B2C businesses.
Helayne Kaplan, Administrative Manager, is an organizing expert with years of event and design planning experience.Your People LLC offers public relations, marketing and business development services for small to medium-sized companies. The company specializes in building business by building relationships, increasing brand awareness and creating opportunities for loyalty between companies and clients. The agency’s strategic initiatives include print, Web 2.0, social media, website development and other multi-tiered campaigns.
Based in Southfield, Your People LLC can be reached at 248:376:0406 or www.yourppl.com. Lynne Schreiber, owner and Chief Creative Officer, can be reached at firstname.lastname@example.org.
- Your People Names New Public Relations Associate (dBusiness)
- Lynne Golodner to be honored with Best of MichBuisness 2015 award
- Your People Founder Honored by State Business Group (dBusiness)
- Big Bucks for Staying Put (Corp! Magazine)
- A Mix of Faith, Hard Work and Family Drives This One Person Wonder (Corp! Magazine)
- Becoming A Mompreneur: A Conversation with Lynne Golodner (Metromode)
- Relationship Building As A Key To New Customers (Open Forum)
- December 2011 | Great new Workshops teach PR & Marketing Skills
- 04.28.2011 | Your People PR firm adds clients, jobs
- Lynne Schreiber, Panelist for Get Connected: Marketing and Communications Best Practices for Non-Profits