Business Messaging Development
Build the foundation of your business. What’s the story behind your story? What personal inspirations, hardships, and successes brought you to the place you stand today? How could those stories connect you with your ideal audience and grow your brand?
Work with the Your People team to accelerate thoughts, ideas, and businesses, in real time, in real ways, to make a real impact in the world. Consistent, focused storytelling builds your brand in powerful ways. Identify your key messages and realize the potential of sharing them across communication channels consistently, constantly, comprehensively for lasting success.
Your life and your work interweave in important ways. Find the truths embedded in your story, and realize the power in communicating who you are with what you do for greater reach, bigger business success, and ultimate impact.
Creating a Bottom-Line Culture™
Does your organization cultivate a culture of ambassadorship?
Do your people think-live-breathe-talk up your organization?
If they don’t, what’s missing to inspire them to bring new business to the table, to own the day as much as you do?
Organizations live and die on the dedication of their teams. What distinguishes a known organization from one that disappears into the shadows? A culture of ambassadorship, where every person feels vital and spontaneously promotes their position – and your business.
This workshop will invigorate and inspire your people to create a bottom line culture, where every person becomes an enthusiastic brand ambassador, united in a shared desire to up the ante and increase income.
Greater commitment to the company from all positions
A sense of how each position is crucial for ultimate success
Cohesive organization-wide brand storytelling
Inspired employees who want to promote the company
An understanding of how to use story to build business
The Best Storytelling Seminar™
Do you know what your business truly offers to your customers?
Do you understand how you are different – better – than your competition?
What does story have to do with business? Everything! If you’re not telling the right stories to the right audiences, you’re missing opportunities to bring in new customers and grow your bottom line.
In a connection economy, story is the currency that builds loyalty. Articulating a compelling, cohesive story with humanity behind is the secret sauce that sets some companies above and beyond the rest. Be that company that makes a difference in the lives of everyone you encounter – staff, customers, the greater community and beyond.
This workshop will assess the stories you’re telling, uncover the stories you’re not but should be, and tie it altogether with a common thread that keeps people coming back.
A renewed focus that invigorates marketing
A clear path for reaching your ideal audience in the way they need to be understood
A brand profile that connects people in meaningful ways
Easily articulated messaging that you can use through all communications and marketing channels
Leadership to Bottom Line™
Who Are You?
Do You Love What You Do?
How Do You Inspire Others To Be Their Best?
Many people meander through life not quite understanding their unique gifts and talents – and why the world needs them. Don’t let that be you. Gain a grasp on the power of your talents and experiences to lead others toward their unique role.
In this workshop, identify your natural leadership talents, which connect to your innate talents and passions. Identify what drives you and weave that into a strong, necessary voice that can change your workplace culture, your community, and the world around you.
Organizational – and societal – success depends on strong, confident voices that know when to speak up, when to advocate, and when to encourage others to speak out.
An understanding of your true talents and leadership potential
Connect with your inner voice and learn its important power
Develop a keen sense of how and when to use your voice to effect lasting change
The Third Place Workshop™
What is your third place, after home and work?
Where is your community?
Could your company be your customers’ third place, that magnetic pull to where they belong?
Look around you – everywhere we turn, business is trying to build community. For some, it’s working. Those are the businesses that draw people beyond what they need. They’re the ones that sell out on programs and services, that inspire referrals without having to ask, that always have people smiling – unstaged – in brochures and videos.
This workshop will assess how they get there and what it would take for your organization to provide the promise of a third place, a place of belonging, for all who interact with your brand.
It’s not easy, but investing in cultivating a Third Place Culture pays off many times in the spontaneous referrals, brand recommendations, and support you’ll get from your constituents.
An understanding of what it takes to build community through business
An assessment of how to transform your programs and products into community-building engines
A grasp of messaging as it relates to community-building
A thorough grasp of the role of community in building your bottom line
Customer clarity – who are they, why do they choose you, why you need to appreciate them more (and how)
Introductory Consulting Package:
Ideal for entrepreneurs looking for input on their branding, their messaging, and their storytelling goals. Meet with Lynne Golodner for an initial session, followed by a communications audit to assess your messaging and develop recommendations for deepening your brand connections.
The Power Package:
Bring your team to the table for a half-day interactive workshop designed to thoroughly assess where your business is, and where you’d like it to be, followed by another half-day with team leaders, and a final half-day with messaging deliverables (brand taglines, boilerplate, key messages, and outline of communications ideals).
The Whole Story Package:
Design your brand from square one to home run. Work with Lynne Golodner and the Your People team on branding (including brand name and graphic representation/logo), tagline, boilerplate, key messages for website, social channels, and marketing materials, and strategic communications plan to build brand awareness and connect with your audience.
Schedule an introductory call today! Find out how Your People can best suit your business needs.
Your People offers many resources to help you get the word out and grow your business.
Everyone loves to be on TV or in the newspaper! We’ll get you there in meaningful ways that build your brand and continue consistent storytelling to convey your mission and vision.
Once you know your key stories, you’ll want to share them consistently across all media. We can help.
Events & Seminars
We believe everyone needs PR, but not everyone can or should pay a fortune for it. We host DIY PR seminars throughout the year, combined with one-on-one PR Coaching, to help you achieve the goal of doing many tasks in-house with great success!