Your People LLC

Public Relations & Business Messaging Development

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Services

We work closely with entrepreneurs, nonprofits, and small businesses to translate the mission and passion behind an organization into storytelling that captures a devoted audience and builds lasting relationships that transcend transactions. Our services include:

  • Business & Messaging Development
  • Media Relations
  • Social Media
  • Events & Seminars
 
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Business Messaging Development

Build the foundation of your business. What’s the story behind your story? What personal inspirations, hardships, and successes brought you to the place you stand today? How could those stories connect you with your ideal audience and grow your brand?

Work with the Your People team to accelerate thoughts, ideas, and businesses, in real time, in real ways, to make a real impact in the world. Consistent, focused storytelling builds your brand in powerful ways. Identify your key messages and realize the potential of sharing them across communication channels consistently, constantly, comprehensively for lasting success.

Your life and your work interweave in important ways. Find the truths embedded in your story, and realize the power in communicating who you are with what you do for greater reach, bigger business success, and ultimate impact.

Creating a Bottom-Line Culture™

Does your organization cultivate a culture of ambassadorship?

Do your people think-live-breathe-talk up your organization?

If they don’t, what’s missing to inspire them to bring new business to the table, to own the day as much as you do?

Organizations live and die on the dedication of their teams. What distinguishes a known organization from one that disappears into the shadows? A culture of ambassadorship, where every person feels vital and spontaneously promotes their position – and your business.

This workshop will invigorate and inspire your people to create a bottom line culture, where every person becomes an enthusiastic brand ambassador, united in a shared desire to up the ante and increase income.

Outcomes…

Greater commitment to the company from all positions
A sense of how each position is crucial for ultimate success
Cohesive organization-wide brand storytelling
Inspired employees who want to promote the company
An understanding of how to use story to build business


The Best Storytelling Seminar™

Do you know what your business truly offers to your customers?

Do you understand how you are different – better – than your competition?

What does story have to do with business? Everything! If you’re not telling the right stories to the right audiences, you’re missing opportunities to bring in new customers and grow your bottom line.

In a connection economy, story is the currency that builds loyalty. Articulating a compelling, cohesive story with humanity behind is the secret sauce that sets some companies above and beyond the rest. Be that company that makes a difference in the lives of everyone you encounter – staff, customers, the greater community and beyond.

This workshop will assess the stories you’re telling, uncover the stories you’re not but should be, and tie it altogether with a common thread that keeps people coming back.

Outcomes…

A renewed focus that invigorates marketing
A clear path for reaching your ideal audience in the way they need to be understood
A brand profile that connects people in meaningful ways
Easily articulated messaging that you can use through all communications and marketing channels


Leadership to Bottom Line™

Who Are You?
Do You Love What You Do?
How Do You Inspire Others To Be Their Best?

Many people meander through life not quite understanding their unique gifts and talents – and why the world needs them. Don’t let that be you. Gain a grasp on the power of your talents and experiences to lead others toward their unique role.

In this workshop, identify your natural leadership talents, which connect to your innate talents and passions. Identify what drives you and weave that into a strong, necessary voice that can change your workplace culture, your community, and the world around you.

Organizational – and societal – success depends on strong, confident voices that know when to speak up, when to advocate, and when to encourage others to speak out.

Outcomes…

An understanding of your true talents and leadership potential
Connect with your inner voice and learn its important power
Develop a keen sense of how and when to use your voice to effect lasting change


The Third Place Workshop™

What is your third place, after home and work?
Where is your community?
Could your company be your customers’ third place, that magnetic pull to where they belong?

Look around you – everywhere we turn, business is trying to build community. For some, it’s working. Those are the businesses that draw people beyond what they need. They’re the ones that sell out on programs and services, that inspire referrals without having to ask, that always have people smiling – unstaged – in brochures and videos.

This workshop will assess how they get there and what it would take for your organization to provide the promise of a third place, a place of belonging, for all who interact with your brand.

It’s not easy, but investing in cultivating a Third Place Culture pays off many times in the spontaneous referrals, brand recommendations, and support you’ll get from your constituents.

Outcomes…

An understanding of what it takes to build community through business
An assessment of how to transform your programs and products into community-building engines
A grasp of messaging as it relates to community-building
A thorough grasp of the role of community in building your bottom line
Customer clarity – who are they, why do they choose you, why you need to appreciate them more (and how)


Coaching Packages™

Introductory Consulting Package:

Ideal for entrepreneurs looking for input on their branding, their messaging, and their storytelling goals. Meet with Lynne Golodner for an initial session, followed by a communications audit to assess your messaging and develop recommendations for deepening your brand connections.

The Power Package:

Bring your team to the table for a half-day interactive workshop designed to thoroughly assess where your business is, and where you’d like it to be, followed by another half-day with team leaders, and a final half-day with messaging deliverables (brand taglines, boilerplate, key messages, and outline of communications ideals).

The Whole Story Package:

Design your brand from square one to home run. Work with Lynne Golodner and the Your People team on branding (including brand name and graphic representation/logo), tagline, boilerplate, key messages for website, social channels, and marketing materials, and strategic communications plan to build brand awareness and connect with your audience.

Schedule an introductory call today! Find out how Your People can best suit your business needs.

Ask what we can do for you!


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Business Development

Your People offers many resources to help you get the word out and grow your business.

Messaging & Communications

Everything begins with your Story. A good story captivates audiences, sparks memorable connections, and intrigues potential customers to engage with your brand. Your People was founded on the belief that Storytelling, Relationships, and Higher Purpose are the keys to building an organization’s reach and success. This success begins with clearly read more

Marketing

How do you get noticed? How does your organization show its unique value? How do you identify the key messages and ideal audiences you need to consistently and frequently connect with in order to grow your business and expand your brand recognition? All of this is part of the Marketing read more

Packages & Plans

Work with the Your People team to accelerate thoughts, ideas, and businesses, in real time, in real ways, to make a real impact in the world.

Brent Maxwell, Managing Director, IPS Realty

“Your People and Lynne Golodner have a talent for nailing our company message and sharing it through strategic storytelling to the right audiences. Their work is invaluable in building exposure for us!”

Chris Tremberth (CEO) & Paul McEachren (VP), Rival Insulation

“Marketing wasn’t a term we used or would imagine would benefit our company in any way; we were very wrong. After meeting Lynne and her team at Your People LLC, they really listened to our story and gave us the incredible opportunity and tools to convey our ‘story, which really connected us to our current and future customers.  This connection has bought us more repeat business and given our prospective customers a deeper connection to our work and who we are.”

Ed Brabandt, President, Systematic Manufacturing, Inc.

“Lynne Golodner has a creative eye that most do not. She has a brilliant way of bringing thoughts and philosophies out in interviews. You may just learn something about yourself if given the opportunity to let her work.”

 

Lisa Germani, Executive Producer, WWJ-TV WKBD-TV Detroit

“Lynne is one of the best, most delightful publicists with whom I have ever worked. She makes booking and producing my show so easy. She is thoughtful, organized, well-prepared and two steps ahead in every phase of the segment!”

Jen Atwood, Special Tree Rehabilitation System

Thanks to Your People’s efforts in helping promote our SCI Expo and also to tell the recovery side of the story about No Fault, we have had major successes in gaining media attention, as well as in our social media efforts! A coworker shared with me this comment from a friend reacting to her Facebook post, “I honestly didn’t pay attention to this no-fault thing until I saw the news bit last night!” We really appreciate having Your People as part of the team, and I truly believe you are considered “our people.” I can’t think of a better decision we have made this summer than connecting with you all. You sure do get results. 

Liza Olympitis, Marketing Director, Zingerman’s Cornman Farms

Image result for cornman farmsYour People conducted three productive seminars focusing on our business, brand and messaging. These seminars allowed our team to align our goals, core values and key messaging. YourPeople spent a lot of time getting to know our team and understanding the essence of our business!

Vickie Thompson-Sandy, President, Samaritas

Image result for samaritasWorking with Lynne from YourPeople has really helped Samaritas take a huge leap in our communications strategy by getting out in front of key issues that affect those we serve. Prior to our engagement, it was rare to see Samaritas’ work in the news. Last year she helped us with over 230 media hits! We value Lynne and her team in helping us fulfill our mission and desire to serve others.

Alisa Peskin-Shepherd, Principal, Transitions Legal PLLC

I am so lucky to work with the mastermind behind YourPeople LLC, Lynne Golodner. Lynne helped open my heart and my legal practice and now both are full, growing and booming.

As my publicist, marketing and PR professional, and business coach, Lynne always helps me move forward in a positive direction.

But she is not your usual, every day, “normal” publicist, marketing and PR consultant, and business coach! She’s creative, supportive, thoughtful, driven, productive and efficient; and she always has new ideas. Lynne is constantly improving herself and as her client, I benefit from her continuous growth and development.

In addition to experiencing a remarkable increase in my business since working with Lynne, I have seen Lynne’s work with entrepreneurs and businesses in a variety of fields, from medical to non-profits, yoga studios to authors. Lynne is productive and organized and makes an impact where it matters most. If you’re ready to grow, Lynne is the person to help you reach your goals!

Chris Lambert, Life Remodeled

Your People are my kind of people. While they’re highly relational and likable, they also know how to get to the point and get the work done with excellence. Their results on our most recent project speak for themselves.

Bill Sparks and Mark Brock, Cincinnati Ballroom Classic

Both Mark and I appreciate Your People LLC’s  fine work that enabled us to connect to the viewers and community of Cincinnati in so many medias – plus their unwavering commitment and timeliness in all things, ensuring our story would be seen and told.

  • Home
  • About
    • Our Team
    • Mission
    • News & Awards
    • Clients
    • Case Studies
    • Testimonials
  • Services
    • Business Development
    • Messaging & Communications
      • Media Relations
      • Social Media
      • Blogging
      • E-blasts
      • Websites
    • Marketing
    • Packages & Plans
  • Podcast
  • YP Blog
  • Contact

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Your People, LLC

25121 Scotia Rd
Huntington Woods, MI 48070

(248) 376-0406
lynne@yourppl.com


Your People LLC. Copyright © 2019

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