Marketing Messaging Meaning

Crafting Foundational Narratives, Building Marketing Strategies, and Offering Custom Courses to Teach You How to Build Your Reach

Specializing in Waldorf and independent schools, universities, & innovative entrepreneurs

PackagesCourses

Connecting schools, universities and individuals through STORIES of meaning,
purposeful pursuits, and mutually beneficial RELATIONSHIPS.

Story creates connection, and that’s what you need to grow enrollment, gain clients, and expand your audience. We help you find the words to show how what you do is unique and build strategies to expand your reach in ways that will attract inquiries.

We Love Our Clients!

                          

                          

                         

                              

                  

                         

                          

                    

Some of the Media We Work With

the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal

Packages

Sold Out Enrollment

A perfect package for schools and universities interested in nailing their story, establishing a comprehensive marketing/PR strategy, and building their audience. Our work together will sharpen your messaging and audience interaction toward boosting enrollment and keeping it strong!

Foundational Narrative

The key to marketing that builds business is articulating a cohesive, compelling Foundational Narrative about who you are, what you offer, and why. Too many businesses settle into “selling” without any desire to build a mutually beneficial relationship with their customers.

Marketing Strategy

Your Marketing Strategy is your road map for how you will build a business, one step at a time. It’s a plan we create in collaboration with clients to chart the course of their organization, from where they are now to where they want to go, and how they will get there.

Social Media Success for Schools

You understand Social Media Strategy and have a sense of what is needed to use social media to boost exposure for your school. But are you doing it right? Is it working? And how can you know?.

Thought Leaders One-On-One

Expanding our expertise with schools and universities, Your People offers affordable contracts for educational leaders to build strong individual brand personas and work toward getting published as thought leaders.

Testimonials

“The city of Huntington Woods engages the services of Your People LLC to assist us with communications. Under the direction of Lynne Golodner, they are instrumental in helping us navigate the messaging, prepare for media exposure, and put a positive light on potentially dramatic situations. We are able to tell the story we want to tell and bring positive exposure to our city. Without Lynne and  Your People, we would not master the message so efficiently.”
Robert F. Paul III, Mayor, City of Huntington Woods

“Lynne Golodner has a creative eye and a brilliant way of bringing thoughts and philosophies out.
You may just learn something about yourself if given the opportunity to let her work.”
Ed Brabandt, President, Systematic Manufacturing Inc.

“Your People and Lynne Golodner have a talent for nailing our company message and sharing it through strategic storytelling to the right audiences.
Their work is invaluable in building exposure!”
Brent Maxwell, Managing Director, IPS Realty

“Amazing results in a short period of time. The Your People team has helped us create a stable marketing foundation to support the growth of our school. From our digital footprint to public relations, they have significantly increased our inquires and awareness of our school’s importance.”
Cindi Bradshaw, Director of Admissions, Sacramento Waldorf School

“Before we worked with Your People, we were trapped in the everyday and couldn’t look over the horizon. Our project allowed us to stop, take a breath, and identify our purpose. By the end of our time together we had a new understanding of our brand positioning and strategy, and we knew the direction we needed to go. Our work together was so valuable, I would go back and spend four times what we spent then.”
Kieron Hales, Co-Managing Partner of Zingerman’s Cornman Farms

“Working with Lynne and the team at Your People was a really great and amazing experience!  Lynne was a joy to work with and the expertise she brought to the table helped strengthen our message!  If you’re in the market and are looking to have some messaging and public relations work done, Your People makes a great partner!”
Ken Davis, Director of Marketing, People’s Food Co-op, Ann Arbor 

“I am so lucky to work with the mastermind behind YourPeople LLC, Lynne Golodner. Lynne helped open my heart and my legal practice and now both are full, growing and booming.As my publicist, marketing and PR professional, and business coach, Lynne always helps me move forward in a positive direction.But she is not your usual, every day, “normal” publicist, marketing and PR consultant, and business coach! She’s creative, supportive, thoughtful, driven, productive and efficient; and she always has new ideas. If you’re ready to grow, Lynne is the person to help you reach your goals!”
Alisa Peskin-Shepherd, Principal, Transitions Legal PLLC

“Lynne is truly masterful in creating thoughtful, responsive marketing and PR strategies that build relationships and powerfully connect people to the mission of her client. With the support of her outstanding team to craft and implement a beautiful, comprehensive plan that brings results, she makes the whole process a joyful and empowering collaboration.”
Helena Mitchell, Pedagogical Chair, Detroit Waldorf School

“Thank you so much for being the person of the day, yesterday. Your (crisis communications) copy was fantastic. Last evening’s proceedings were nigh on magical. There was a calm and respectful energy. And so, your influence graced our respective journeys yesterday. Thank you so much, Lynne. We are grateful.”
Jane Lavelle Farris, Interim Facilitator, Waldorf Academy, Toronto
“As a testament to her dedication and passion to provide clarity during a time of fear and uncertainty, Lynne made herself available early mornings, late nights, weekends, and often without notice to ensure we sent the right message to those we serve. The Coronavirus (COVID-19) pandemic has altered every aspect of our university. We cannot thank Lynne enough for her wisdom during this time of uncertainty.”
Emily Barnes, Cleary University Provost & Interim President