To help schools, universities, cities, and education-focused entrepreneurs/organizations craft their story, create a story-driven marketing plan, and grow enrollment through strategic, consistent, coordinated communications and marketing initiatives.
Our Corporate Values
- Craft Inspiring Stories
- Empower Organizational Storytelling – master the message!
- Lead the Conversation – get in front of key issues
- Connect People to, and Fulfill, Organizational Missions
- Infuse Business with Purpose
- Make an Impact Where it Matters Most
- Make PR & Marketing Accessible
- Create Strategies to Strengthen Brand Positioning
what we do
Some clients come to us for an event or single project, while other clients seek a full menu of ongoing business messaging, marketing communications, and public relations services.
We’ve helped brand organizations, develop foundational content, and build public profiles, then maintain it for years as our clients evolve and grow.
We’ve also worked with well-established clients across the United States, to hone messaging, enhance and deepen relationships with ideal audiences, and focus work around higher purpose.
About Your People
Founded in 2007, Your People was born at a time when the economy was spiraling downward and Lynne Golodner was becoming a single mother of three young children. The world was learning how to function in new and meaningful ways, and our work became to help people find their direction in a new marketplace.
Our origin story is similar to our clients’ stories – new horizons born of struggle, a blind belief that passion, talent, and a desire to make a difference could translate to a mission that others will get behind.
Your People LLC aims to make meaningful connections in an era of distant communication. As we spend more time in the digital sphere, less connected face-to-face with others, we realize how much we need human connection to grow. We also realize that people have many choices for how they spend their time and resources and so they need a real reason to engage with a particular organization.
That focus drives Marketing Strategies & Content Generation for schools, universities, and education-focused organizations, for whom we craft compelling stories around their mission, to create inspiring brands.
Lynne Golodner sought to support her young children and work around their schedules, doing what she does best – finding compelling stories and sharing them with the people they might change and inspire. Putting her storytelling talents to use for businesses, nonprofits, and educational institutions, Lynne created a boutique firm that becomes part of client teams, finding the meaning and purpose in what they do and using it to drive marketing efforts.
Over the years, we’ve worked with clients in Education, Food, Yoga, Health & Wellness, Nonprofit, Human Social Service, Civic/Municipal, Legal, Franchise, and Faith. We specialize today in Marketing and Public Relations for Education & Municipal clients.
Your People LLC, a Detroit-based storytelling and strategy agency, aims to build a world where everyone finds the right words to explain what they do, who they are, and what they believe. Created in 2007, Your People LLC helps people find voice and purpose, guiding organizations to care for clients as an authentic marketing strategy. Communications efforts focus on sharing the human stories behind organizations, building mutually-beneficial relationships that create customer loyalty.
The Your People team speaks clients’ language and understands their industries, while retaining the objectivity of an outside partner. Fun client collaborations empower organizations with a new understanding of their brand positioning.
If you’re looking for direction, if you desire growth, if you’re just not sure how to attract your ideal audience, we can help.
Meet Our Team
Your People has always been a small, relationship-focused company, with personal touch as a hallmark of how we work with clients. There is no bait-and-switch with us – we bring on clients and work with them seamlessly, never engaging in top-level onboarding and then account-level management. Who you meet at the outset is who you will work with all the way through.
Our team consists of a nimble and expert group of specialists, including:
Chief Creative Officer & Owner
You know that person you were when you were little, before the pressures and stresses of having to earn a living or support a family? Back when you engaged in activities simply because they were fun and you were driven to do them? For Lynne Golodner, that person loved writing.
In the early 1980s, she carried around a corduroy-covered journal, writing stories, poems, and skits. When a neighbor’s son tragically died in middle school, Lynne created a neighborhood newsletter to give his parents as a way to express sympathy for their loss. Writing was her way of figuring out the world, of capturing momentary beauty and stunning silence. Writing was how she made sense of difficulties and how she shared beauty with those she loved.
So it’s no wonder that all-grown-up Lynne is an entrepreneur who helps schools and universities, nonprofits, and entrepreneurs market with meaning through strategic storytelling, mutually beneficial relationships and higher purpose. Read More…
Media Relations Specialist
Rebekah Epstein supports Your People’s media relations efforts through fifteen media, her boutique firm based in Austin, Texas. Rebekah has secured exposure and credibility with media features in Forbes, The New York Times, Newsweek, People, Self, Health, Refinery 29, Everyday Health, Men’s Health and many more. Rebekah speaks at national conferences about DIY PR, freelancing, and entrepreneurship. She has written about these topics in publications such as, Mavenly + Co, Fast Company, Entrepreneur and Huffington Post.
Wensdy Von Buskirk
Currently a junior at St. Olaf College in Northfield, Minnesota, majoring in English, with concentrations in Media Studies, Management Studies, and Race & Ethnic Studies, Jessica began with Your People as an intern. Her work was so fantastic that she quickly became a regular part of the team. She works on content for client and company campaigns, research for marketing plans and strategies, and participates in business development activities with an unparalleled energy and enthusiasm!
A senior at St. Olaf College studying Theater with a Management Studies Concentration, Grace understands the power stories have to create empathy and connect people and communities. As marketing intern, she supports market research, content creation, and social media curation at Your People and with clients. She is also an enthusiastic knitter, sewer, and swing dancer!
With more than 25 years experience in systems administration and software development, Michael Thompson helps Your People clients develop custom websites and navigate challenges presented by today’s technology. Michael has a Bachelor of Business Administration from the University of Toledo, and lives in Ida with his wife, dog and two cats. His daughter is currently attending the school of business at Wayne State University in Detroit.
As a professional graphic designer, Tim Williams supplements the Your People team with graphic design and design for web use, featuring out-of-the-box, creative ideas and innovations to really make brands stand out from the crowd. He is both a strategic and creative resource to clients at every step of the process, whose purpose is to align inspiration and storytelling into powerful and clear visual experiences. He is the proud father of two, including a true teen basketball star.
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