Brands that create lasting connections are the ones that win loyal, repeat business. The brands that care about their customers.
Clarity & Candor
Stories of meaning and purpose from Your:People, a messaging development company
Imagine how you can positively impact others by focusing more on helping them, featuring them, shining the spotlight on them more than trying to sell-sell-sell in your social media posts…
By Kirstin Karoub Growth is defined often as the process of getting larger in size. But it is also the process of developing and evolving. When it comes to business, there is an implied assumption that in order to succeed, a business must grow, and that usually means more employees, read more
People do business with people. There is no other way around it. In this era of no boundaries, no barriers, no distance is too far to overcome, we must recognize that what people seek and yearn for is connection. When a business provides it, they win loyalty and perhaps, a lifetime customer.
by Christina Weaver As I pulled up to the large red doors of the Detroit Foundation Hotel, I knew I was in for treat. It was one of those great days at work that doesn’t feel like work because you get to do something you are passionate about. Something that read more
More than 11.6 million firms are owned by women. Detroit is part of this growing trend.
Living with purpose and finding purpose in the work we do every day is so essential. We must know our why.
By Lynne Golodner Stories Unfolding When I was traveling recently with YP team member Dana Nyquist, to meet with a client (Sacramento Waldorf School), we had breakfast one day at Mimosa House. It was an early sunny weekday with a forecast of 90 degrees, and we found the restaurant by read more
Purpose is often described as why we do what we do. It is a fundamental human condition – to make meaning of our existence – to understand why we were placed on this earth and are given our own set of unique skills, talents, ambitions, and passions.