Independent School Marketing Course

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There are nearly as many types of schools and educational approaches as there are students – how can a family find the best place for their children?

Many schools are challenged with marketing, uncertain how to identify, reach and connect with families who are likely to be receptive to their educational approach. The key to marketing your school is helping people understand what makes you truly unique and how your unparalleled approach builds confidence, emotional strength and academic success for students.

This 6-week marketing immersion will empower your staff and administrators to understand and implement purposeful marketing activities that will connect your school with prospective families and grow your enrollment.

Participants will learn…

  • How to maximize the efforts & talents of a small staff

  • How to build a conscious marketing plan

  • The art of blogging & why you need it

  • Social media from your school’s perspective

  • How to assess & improve your website

  • Keys to pitching media & securing exposure

  • The power of a well-crafted newsletter

  • How to initiate a successful ambassador word-of-mouth program

your people

This Independent School Marketing Immersion includes 4 live zoom workshops (recorded for playback), 1 one-on-one coaching session, unlimited email support, and opportunities for participants to ask questions and receive thoughtful, timely feedback. Plus, you’ll have access to a library of worksheets and templates to guide your school’s marketing.

This course is led by YP Founder and Chief Creative Officer Lynne Golodner, who has worked with independent schools and universities since 2007 in the United States, Canada and Australia, expanding reach, increasing inquiries, and sharing the wonder of out-of-the-box education with the world.

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During our time together, we’ll dive into…

    • 9Session 1: Marketing through Storytelling & Relationships
    • 9Session 1: What’s Your Story, Who’s Your Audience
    • 9Session 3: Creating a Marketing Plan that Works
    • 9Session 4: Understanding Marketing Channels

    Including social media, media relations, advertising, websites, blogging, websites, email blasts, and more

    What participants say about Your People’s School Marketing Immersion Courses…

    “I’ve learned how to think differently about the entire project of connecting with our public(s). I’ve also gained tremendous insight into the marketing plan process -the steps involved, the layers, how much time to devote to the different aspects.”

    “Lynne, I love the way you think, the language you use and the confidence with which you share it! It’s intuitive, sharp, focused, real and dynamic all at once. Listening to you break things down helps me feel like our job is manageable; that the people part is the biggest aspect.”

    “We appreciate Lynne’s wealth of knowledge and her ability to make it seem doable in pieces.”

    “Lynne is giving us valuable information about the direction we should be taking with our marketing. The work is practical. There is much we can do on our own!”

    “We love the wealth of knowledge that you have, Lynne, the articulate way you share it, the great responses to questions and that three of us can do it from the school so we can share and discuss ideas after.”

    your people

    The Independent School Marketing Course is a 6-week course with two 2021 offerings in April and November!

    What you get:

    4 live zoom trainings

    1 private one-on-one coaching session per participant

    Unlimited email support

    Library of worksheets and template

    Pricing: $297 (paid in full)
    (or 2 payments of $175)

    Live Training Dates

    All training dates are from 4pm – 6pm ET

    Start date of April 1, 2021:

    • 9Tuesday, April 13, 2021
    • 9Tuesday, April 27, 2021
    • 9Tuesday, May 4, 2021
    • 9Tuesday, May 18, 2021

    Start date of November 1, 2021:

    • 9Tuesday, November 2, 2021
    • 9Tuesday, November 16, 2021
    • 9Tuesday, November 30, 2021
    • 9Tuesday, December 7, 2021

    Grab your seat TODAY!

    your people

    *After registering, you will receive a confirmation email containing information about the program*

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