Developing a Brand Presence
Over the years, we worked closely with this yoga studio, guiding its growth trajectory until it expanded to become a company of three studios (two in southeast Michigan and one in San Diego). We refreshed the website, creating new, consistent and compelling content, increased functionality in a WordPress theme, and adding beautiful photography to illustrate the many programs and opportunities the business offered.
During monthly strategy meetings, we helped the owner populate a company blog, built monthly newsletters on Constant Contact, assisted with event planning and promotion, created and implemented media relations campaigns, conducted media training and accompanied clients to interviews, advised on social media, and built powerful collaborative relationships to grow the brand’s footprint. We also guided the thoughtful building of business strategy and assisted with its implementation.
Lynne also accompanied Katherine to San Diego on several occasions to help build the clientele for the studio Katherine purchased there. San Diego efforts included media relations and media training, blogging and e-blasts, and social media as well as creating and attending events in the studio.
This client was an exciting one to work on, seeing unprecedented growth in a niche industry and translating the unique aspects of this yoga business into a language that touched many. Your People believes that to thrive in the 21st century, businesses must stand out from the crowd by offering meaning and purpose to their clientele in authentic, mutually beneficial ways. Karma Yoga was one great example of this important duality.
Katherine Austin, Owner and Founder, Karma Yoga
“Lynne’s authenticity, intuition and amazing work ethic created a beautiful foundation for creative expansion within my business! I have appreciated her guidance and her ability to keep me on task. It’s the motivation, support and help I was looking for to move my business forward.”
Additional Case Studies
Case Study Walsh College:Strategy & Public Relations Telling the story of professional development at a business collegeFor several years, Your People LLC was one of three agencies supporting Walsh College in its Marketing and Public Relations efforts. Our focus...
Case Study Detroit Waldorf School:Storytelling & Messaging Aligning Marketing efforts with the unique aspects of Waldorf Education.When Your People LLC Founder/Chief Creative Officer Lynne Golodner enrolled her youngest son at Detroit Waldorf School in 2014, she...
Case Study The City of Huntington Woods:Communications & Public Relations Creating an open flow of messaging between the city and residentsIn late 2018, the city of Huntington Woods sought a professional to help manage the messaging and media outreach for a...