Media Relations Master Class

Home 9 Media Relations Master Class

Media mentions carry more credibility than any advertising buys. Imagine being featured on TV, quoted in the newspaper or popular magazines, or chatting with podcast personalities and radio hosts. You want your school to be known, revered, and respected – and periodic media exposure is one great way to do this!

So many schools struggle with how to craft a compelling story that media outlets will want to feature. In this master class, you’ll learn how to empower your team to do media pitching that leads to placements!

You’ll learn how to get featured in media, find journalists, brainstorm timely ideas, write a pitch, gain helpful feedback from a seasoned PR pro, learn how to build a media list and distribute a pitch to media. You’ll also learn the art of the follow-up, when to be persistent and when to pivot to a different person or outlet, and how to train your team to give great interviews that represent your school well.

The secret to media coverage is understanding how journalists think, what they’re looking for in a compelling story, and how to make their jobs easier while building exposure for your school. Plus, you’ll learn how building authentic, mutually beneficial relationships with journalists is the BEST way to get your school into the pages and onto the airwaves.

Register for the Media Relations Master Class!

You will be redirected to pay via PayPal following submission.

*After registering, you will receive a confirmation email containing information about the program*

your people

What’s included:

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A 3-hour live interactive webinar

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A comprehensive workbook with templates and worksheets

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1 month of follow-up emails to help you put what you learn into practice

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Guidance on building relationships and media lists

The Media Relations Master Class happens October 14, 2021 11am – 2pm ET!

Register TODAY!

Pricing: $397

Register for the Media Relations Master Class!

You will be redirected to pay via PayPal following submission.

*After registering, you will receive a confirmation email containing information about the program*

BUNDLE PRICING!

Register for all 3 school marketing courses for one low price!

Individuals can sign up for the Media Relations Master Class, DEI in School Marketing and Development Planning for Schools for a bundle price of $1,200.

Register now and select which dates you’ll participate in the course.

(Must be used within 12 months.)

Register for the 3 Course Bundle!

DEI Course Date

Development Course Date

You will be redirected to pay via PayPal following submission.

*After registering, you will receive a confirmation email containing information about the program*

Schools Love Working with Your People…

“Working with such a top-notch professional helped us enormously by keeping us focused on marketing efforts likely to be truly effective. Your advice and knowledge for our school’s values made the course deeply relevant, with every session bringing specific advice and ideas we could actually use.”

“I found the course to be a very cost-effective way to increase our knowledge of marketing basics and how to apply them in a Waldorf school environment.”

“I was inspired by this course and appreciate that Lynne has a deep understanding of Waldorf education.”

“I took this course because I needed a pick-me-up and some inspiration on staying the course and some new insight on how to conceptualize it.”

“Thanks to Lynne’s Media Relations Master Class, I now understand the mechanics of creating press releases and media pitches, and most importantly the role they play in marketing and how much time I should be dedicating to the work. I got a ton of value from participating!”

Mary, Vancouver Waldorf School

“I went into this course knowing absolutely nothing about media relations, and I ended the course feeling much more knowledgeable about what media relations is and how to best use it for our school. I’m excited to use the tools that I learned from Lynne! The live calls were my favorite – Lynne has such a solid understanding of Waldorf schools and her passion and commitment to her students and clients was evident.”

Morgan Branson, Da Vinci Waldorf School

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