Our Work

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Some clients come to us for an event or single project, while other clients seek a full menu of ongoing business messaging, marketing communications, and public relations services.

We’ve helped brand organizations, develop foundational content, and build public profiles, then maintain it for years as our clients evolve and grow.

We’ve also worked with well-established clients across the United States, to hone messaging, enhance and deepen relationships with ideal audiences, and focus work around higher purpose.

These case studies showcase some of our exemplary client experiences.

Visit frequently for new and updated client success stories!

your people

Business Development & Strategy Case Studies

Co-Parenting Solutions

Co-Parenting Solutions

Case Study Co-Parenting Solutions:Business Development Finetuning the Brand MessageWhen Jordana Wolfson approached Your:People for help revising her brand content, she knew what she no longer wanted to include in the story of her counseling practice that caters to...

Sacramento Waldorf School

Sacramento Waldorf School

Case Study Sacramento Waldorf School:Comprehensive Storytelling Marketing Building inquiries for enrollment in a K-12 schoolSacramento Waldorf School fills a 22-acre campus along the American River in Fair Oaks, California, serving students in Kindergarten through...

Alisa Peskin-Shepherd

Alisa Peskin-Shepherd

Case Study Alisa Peskin-Shepherd:Building a Brand & Managing Marketing Creating messaging &. increasing exposure for a unique approach to family lawWhen Alisa Peskin-Shepherd approached Lynne Golodner in 2012, she sought a PR/Marketing Agency that would help...

Cleary University

Cleary University

Case Study Cleary University:Focusing Messaging to Effectively Market a Business University Your People LLC began working with Cleary University in summer 2019, first on a project basis to manage a national Media Campaign, and later as the Agency of Record for this...

Zingerman’s Cornman Farms

Zingerman’s Cornman Farms

Case Study Zingerman’s Cornman Farms:Brand Messaging Development Discover, Define, Develop Brand Identity for Comprehensive MarketingZingerman’s Cornman Farms opened in 2014, transforming an 1834 Greek revival farmhouse in Dexter, Michigan, into an award-winning event...

Rival Insulation

Rival Insulation

Case Study Rival Insulation:Developing Foundational Messaging to Create A Compelling Brand Story After Lynne Golodner completed the Goldman Sachs 10,000 Small Businesses entrepreneurship program in 2018, she began working with fellow Goldman Sachs graduate Chris...

PR & Marketing Case Studies

Waldorf Academy

Waldorf Academy

Case Study Waldorf Academy:PR & Marketing Bringing Outdoor, Hands-on Education to Downtown Toronto.A preK-grade 8 school in downtown Toronto, Waldorf Academy knew it needed to boost enrollment on its urban campus. The school approached us after participating in a...

Walsh College

Walsh College

Case Study Walsh College:Strategy & Public Relations Telling the story of professional development at a business collegeFor several years, Your People LLC was one of three agencies supporting Walsh College in its Marketing and Public Relations efforts. Our focus...

Detroit Waldorf School

Detroit Waldorf School

Case Study Detroit Waldorf School:Storytelling & Messaging Aligning Marketing efforts with the unique aspects of Waldorf Education.When Your People LLC Founder/Chief Creative Officer Lynne Golodner enrolled her youngest son at Detroit Waldorf School in 2014, she...

City of Huntington Woods

City of Huntington Woods

Case Study The City of Huntington Woods:Communications & Public Relations Creating an open flow of messaging between the city and residentsIn late 2018, the city of Huntington Woods sought a professional to help manage the messaging and media outreach for a...

Fred Astaire Dance Studio

Fred Astaire Dance Studio

Case Study Fred Astaire Dance Studio:Recognizing the Value of Media Relations Fred Astaire Dance Studio Hosts First U.S. Para Dance TrainingSince 2012, Your People has succeeded in repeatedly captivating the public through strategic media placements featuring FADS...

Hiller’s Markets

Hiller’s Markets

Case Study Hiller's Markets:Building community & connection through food and storyHiller’s Markets first opened its doors in Detroit in 1940 and went on to become a beloved, family-owned company of 7 stores before it was sold to Kroger in 2015. Hiller’s was also...

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