Our Work

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Some clients come to us for an event or single project, while other clients seek a full menu of ongoing business messaging, marketing communications, and public relations services.

We’ve helped brand organizations, develop foundational content, and build public profiles, then maintain it for years as our clients evolve and grow.

We’ve also worked with well-established clients across the United States, to hone messaging, enhance and deepen relationships with ideal audiences, and focus work around higher purpose.

These case studies showcase some of our exemplary client experiences.

Visit frequently for new and updated client success stories!

your people

Business Development & Strategy Case Studies

Sacramento Waldorf School

Sacramento Waldorf School

Case Study Sacramento Waldorf School:Comprehensive Storytelling Marketing Building inquiries for enrollment in a K-12 schoolSacramento Waldorf School fills a 22-acre campus along the American River in Fair Oaks, California, serving students in Kindergarten through...

Alisa Peskin-Shepherd

Alisa Peskin-Shepherd

Case Study Alisa Peskin-Shepherd:Building a Brand & Managing Marketing Creating messaging &. increasing exposure for a unique approach to family lawWhen Alisa Peskin-Shepherd approached Lynne Golodner in 2012, she sought a PR/Marketing Agency that would help...

Cleary University

Cleary University

Case Study Cleary University:Focusing Messaging to Effectively Market a Business University Your People LLC began working with Cleary University in summer 2019, first on a project basis to manage a national Media Campaign, and later as the Agency of Record for this...

Zingerman’s Cornman Farms

Zingerman’s Cornman Farms

Case Study Zingerman’s Cornman Farms:Brand Messaging Development Discover, Define, Develop Brand Identity for Comprehensive MarketingZingerman’s Cornman Farms opened in 2014, transforming an 1834 Greek revival farmhouse in Dexter, Michigan, into an award-winning event...

Rival Insulation

Rival Insulation

Case Study Rival Insulation:Developing Foundational Messaging to Create A Compelling Brand Story After Lynne Golodner completed the Goldman Sachs 10,000 Small Businesses entrepreneurship program in 2018, she began working with fellow Goldman Sachs graduate Chris...

People’s Food Co-op

People’s Food Co-op

Case Study People's Food Co-op:Communications & MessagingIn 2018, People’s Food Co-op in Ann Arbor came to Your People seeking guidance in messaging its membership on potential changes afoot in the nearly half-century-old co-op’s future. In particular, store...

PR & Marketing Case Studies

Walsh College

Walsh College

Case Study Walsh College:Strategy & Public Relations Telling the story of professional development at a business collegeFor several years, Your People LLC was one of three agencies supporting Walsh College in its Marketing and Public Relations efforts. Our focus...

Detroit Waldorf School

Detroit Waldorf School

Case Study Detroit Waldorf School:Storytelling & Messaging Aligning Marketing efforts with the unique aspects of Waldorf Education.When Your People LLC Founder/Chief Creative Officer Lynne Golodner enrolled her youngest son at Detroit Waldorf School in 2014, she...

City of Huntington Woods

City of Huntington Woods

Case Study The City of Huntington Woods:Communications & Public Relations Creating an open flow of messaging between the city and residentsIn late 2018, the city of Huntington Woods sought a professional to help manage the messaging and media outreach for a...

Fred Astaire Dance Studio

Fred Astaire Dance Studio

Case Study Fred Astaire Dance Studio:Recognizing the Value of Media Relations Fred Astaire Dance Studio Hosts First U.S. Para Dance TrainingSince 2012, Your People has succeeded in repeatedly captivating the public through strategic media placements featuring FADS...

Hiller’s Markets

Hiller’s Markets

Case Study Hiller's Markets:Building community & connection through food and story Hiller’s Markets first opened its doors in Detroit in 1940 and went on to become a beloved, family-owned company of 7 stores before it was sold to Kroger in 2015. Hiller’s was also...

IPS Realty

IPS Realty

Case Study IPS Realty:Public Relations & Strategy Helping a Detroit real estate company become knownBrent Maxwell, Managing Director of IPS Realty, has wisdom about Detroit residential real estate and the city’s rebirth. In decades of working toward building real...

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