Media Relations Master Class Payment Plan


Media mentions carry more credibility than any advertising buys. Imagine being featured on TV, quoted in the newspaper or popular magazines, or chatting with podcast personalities and radio hosts. You want your school to be known, revered, and respected – and periodic media exposure is one great way to do this!

You will be invoiced for your second payment. This payment is due on April 15, 2021.


Over the course of 8 weeks, you’ll learn how to get featured in media, figure out how to find people to pitch, brainstorm timely ideas and write a pitch, gain helpful feedback and edits from a seasoned PR pro, build a media list and distribute your pitch to media. You’ll also learn the art of the ever-important follow-up, when to be persistent and when to pivot to a different media outlet, and how to train your team for great interviews that represent your school.

The secret to media coverage is understanding how journalists think, what they’re looking for in a compelling story, and how to make their jobs easier while building exposure for your school. Plus, you’ll learn how building authentic, mutually beneficial relationships with journalists is the BEST way to get your school into the pages and onto the airwaves.