Business Development
Business is so much more than who you are and what you do.
It’s how you make the world better.
It’s how you effect change.
It’s how you get things done.
It’s how you inspire.
Business Development begins with a great idea that can be articulated in clear,
concise, compelling Mission & Messaging.
Once we identify your words, we wrap that into Branding – which can include graphic logos, color studies, keywords and concepts.
Within the branding realm, we map out your digital footprint, which begins with your website. We’ll create a site map, content, recommended functionality, and then build out a savvy website that invites customers to engage.
Many clients know they need to build brand awareness and drive engagement, but aren’t quite sure how. We conduct thorough Communications Audits, which include a deep dive into your digital presence, messaging, and constituent feedback. Using that information, we’ll create a Marketing Strategy that truly drives growth.

Mission & Messaging
Branding & Websites
Communications Audits
Are You Ready to Grow?
Case Studies
Co-Parenting Solutions
Case Study Co-Parenting Solutions:Business Development Finetuning the Brand MessageWhen Jordana Wolfson approached Your:People for help revising her brand content, she knew what she no longer wanted to include in the story of her counseling practice that caters to...
Sacramento Waldorf School
Case Study Sacramento Waldorf School:Comprehensive Storytelling Marketing Building inquiries for enrollment in a K-12 schoolSacramento Waldorf School fills a 22-acre campus along the American River in Fair Oaks, California, serving students in Kindergarten through...
Alisa Peskin-Shepherd
Case Study Alisa Peskin-Shepherd:Building a Brand & Managing Marketing Creating messaging &. increasing exposure for a unique approach to family lawWhen Alisa Peskin-Shepherd approached Lynne Golodner in 2012, she sought a PR/Marketing Agency that would help...

Testimonials
You’re Needed in the World! Let’s Grow Your Reach.
Your People can grow your audience, increase inquiries, and create brand awareness. LET’S TALK.