Business Development

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Business is so much more than who you are and what you do.

It’s how you make the world better.

It’s how you effect change.

It’s how you get things done.

It’s how you inspire

Business Development begins with a great idea that can be articulated in clear,
concise, compelling Mission & Messaging.

Once we identify your words, we wrap that into Branding – which can include graphic logos, color studies, keywords and concepts.

Within the branding realm, we map out your digital footprint, which begins with your website. We’ll create a site map, content, recommended functionality, and then build out a savvy website that invites customers to engage.

Many clients know they need to build brand awareness and drive engagement, but aren’t quite sure how. We conduct thorough Communications Audits, which include a deep dive into your digital presence, messaging, and constituent feedback. Using that information, we’ll create a Marketing Strategy that truly drives growth.


Mission & Messaging

Branding & Websites


Communications Audits

Are You Ready to Grow?

You're Needed in the World! Let's Grow Your Reach.

Case Studies

Zingerman’s Cornman Farms

Zingerman’s Cornman Farms

Case Study Zingerman’s Cornman Farms:Brand Messaging Development Discover, Define, Develop Brand Identity for Comprehensive MarketingZingerman’s Cornman Farms opened in 2014, transforming an 1834 Greek revival farmhouse in Dexter, Michigan, into an award-winning event...

Rival Insulation

Rival Insulation

Case Study Rival Insulation:Developing Foundational Messaging to Create A Compelling Brand Story After Lynne Golodner completed the Goldman Sachs 10,000 Small Businesses entrepreneurship program in 2018, she began working with fellow Goldman Sachs graduate Chris...

People’s Food Co-op

People’s Food Co-op

Case Study People's Food Co-op:Communications & MessagingIn 2018, People’s Food Co-op in Ann Arbor came to Your People seeking guidance in messaging its membership on potential changes afoot in the nearly half-century-old co-op’s future. In particular, store...

your people


“Lynne Golodner has a creative eye and a brilliant way of bringing thoughts and philosophies out.
You may just learn something about yourself if given the opportunity to let her work.”
Ed Brabandt, President, Systematic Manufacturing Inc.

“Amazing results in a short period of time. The Your People team has helped us create a stable marketing foundation to support the growth of our school. From our digital footprint to public relations, they have significantly increased our inquires and awareness of our school’s importance.”
Cindi Bradshaw, Director of Admissions, Sacramento Waldorf School

“Before we worked with Your People, we were trapped in the everyday and couldn’t look over the horizon. Our project allowed us to stop, take a breath, and identify our purpose. By the end of our time together we had a new understanding of our brand positioning and strategy, and we knew the direction we needed to go. Our work together was so valuable, I would go back and spend four times what we spent then.”
Kieron Hales, Co-Managing Partner of Zingerman’s Cornman Farms

“Marketing wasn’t a term we imagined would benefit our company; we were wrong. Lynne really listened to our story and gave us the incredible opportunity and tools to convey our story, which connected us to current and future customers.  This connection has bought us more repeat business and given prospective customers a deeper connection to our work and who we are.”
Chris Tremberth (CEO) & Paul McEachren (VP), Rival Insulation

“Your People inspired us to communicate more effectively. Learning to bring information in a clear and meaningful ways even increased our awareness of curriculum delivery. We were inspired to renew our understanding of Waldorf education in order to communicate its value out to the greater world.”
Lower School Faculty, Sacramento Waldorf School

“Little did I know when I retained Lynne Golodner as Hiller’s Director of Marketing, PR & Communications that her work could be directly equated to an increase in customers and ultimately in our income. It is a rara avis in business when a vendor’s services produce more income than they cost. Such is clearly the case with Your People.”
James Hiller, Hiller’s Markets

“I am repeatedly blown away by the results Lynne and Your People are able to achieve and the attitude with which they do it. Our initial hesitation about hiring Your People was a concern that they are not immersed in our industry and worked primarily on local projects. We were 100% wrong! Lynne has helped provide us with clarity of vision, kept us on a solid timeline, brought us national brand exposure and success, and gives us new perspective on where we should be looking. It’s a lot of fun working with Lynne and her people.”
Rodney Carey, CEO, Woodward Asset Capital

“Lynne’s authenticity, intuition and amazing work ethic created a beautiful foundation for creative expansion within my business! I have appreciated her guidance and her ability to keep me on task. It’s the motivation, support and help I was looking for to move my business forward.”
Katherine Austin, Karma Yoga

“Doors open, opportunities fall into place, things happen when Lynne is involved! Always thinking 10 steps ahead… I didn’t realize the scope of ideas that Lynne thinks of when she takes on a job…. why didn’t I think of using her services sooner?! She saves me time, energy and brings in more opportunities I ever imagined were possible. And, on top of that, she’s a gem of a person!”
Monni Must, photographer
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