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Build Your Reach, Increase Awareness, Drive Inquiries

What’s the story behind your story?

What inspirations, challenges, and successes brought you to where you are today?

How could those stories connect you with your ideal audience and grow your reach?

Work with the Your People team to  make a real impact in the world. Consistent, focused storytelling builds your brand in powerful ways. Identify your key messages and realize the potential of sharing them across communication channels consistently and comprehensively for ongoing growth & success.

Select the right package for you!

Your People offers a variety of packages to help schools and universities, nonprofits, municipalities, and entrepreneurs translate the mission and passion behind their work into storytelling and strategies that capture a devoted audience and build enduring relationships that transcend transactions.

Sold Out Enrollment

A perfect package for schools and universities interested in nailing their story, establishing a comprehensive marketing/PR strategy, and building their audience. Our work together will sharpen your messaging and audience interaction toward boosting enrollment and keeping it strong!

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    • Are you struggling to increase inquiries to your school or university?

    • Do you want to become known as the go-to educational outlet, where students yearn to enroll?

    • Do you want to increase donor support and fill enrollment to bursting? 

    • If you said YES to any (or all!) of these questions, we can help you get there! We love working with schools, universities and education-focused organizations to grow enrollment and develop non-tuition-driven revenue models for long-term sustainability & impact.

    • In this package, we work with educational institutions for a significant period of time (usually 12-18 months), to articulate a compelling story, craft a vivid vision, and build a marketing strategy to build awareness and engagement. We work with key stakeholders to  establish your story and use that language to drive engagement with your ideal audience through digital and real-time endeavors (including media, social media, websites, blogging, newsletters, events, and more!)

    • By the end of our time together, you’ll know who you are and with whom to connect to not only grow, but sustain sold-out enrollment!

    • Through our work together, you will…

      • Experience an increase in inquiries

      • Become known in your community

      • Share your innovative approaches to education in media

      • Engage with interested candidates

      • Attract more people to campus

      • Showcase your expertise in the education industry

      • Attract supporters and donors

Let’s Talk!

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Social Media Success for Schools

You understand Social Media Strategy and have a sense of what is needed to use social media to boost exposure for your school. But are you doing it right? Is it working? And how can you know?

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It often feels exhausting to create content to share on Instagram and Facebook. Should you also post to LinkedIn? Twitter? Should your school be on TikTok or Snapchat? And what about the disconnect between philosophies discouraging expanded screen use for youth with the very real need for your school to be present and involved in digital marketing?

This two-month package brings you the devoted focus of a seasoned PR Pro with demonstrated social media success for schools to get your team on its feet with social media.

You’ll have dedicated coaching calls (4 hour-long calls or 8 half-hour calls, on Zoom) with as many people from your team as you’d like to include, brainstorming and strategy sessions, and we will create for you up to 30 specific and original posts to schedule for future exposure. Plus, we’ll create branded templates for your school to have a consistent style on social media and share them with you in Canva for your future use.

For 8 weeks, we’ll be your eyes and ears on social media, assessing and recommending, and teaching your team how to build your exposure in a way that does not drain your hours or your energy. Social media can be an easy and flowing effort – if you set the right parameters and feel confident in your skills and understanding of the medium. We’ll help you get there.

This package must be used within 6 months of booking. Payments are non-refundable.

 

Book this package today!

Register for Social Media Success for Schools!

You will be redirected to pay via PayPal following submission.

*After registering, you will receive a confirmation email containing information about the program*

your people

Marketing Strategy

Your Marketing Strategy is your road map for how you will build a business, one step at a time. It’s a plan we create in collaboration with clients to chart the course of their organization, from where they are now to where they want to go, and how they will get there.

A Marketing Strategy is a deep dive into your place in your industry, with a thorough understanding of the competition and the business landscape. We must put your activities and goals in the context of what is happening in the industry.

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We begin with your stated Mission, for all Marketing must point to the purpose of your brand, and then tease out a SWOT analysis, assessing your strengths, weaknesses, opportunities, and threats. Then, we conduct market research to establish your place in your industry and follow it by articulation of goals, recommendations for tactics and activities, and suggestions for true metrics.

Marketing Strategies are comprehensive plans for engaging in activities that are likely to build business and grow your audience. Because Marketing is a daily endeavor, we’ll suggest ways for building brand awareness and reach in a variety of channels, from Social Media and Blogging to Media Relations and Events. Other Marketing activities can include Advertising, Websites, Newsletters/E-blasts, Ambassador Campaigns and more.

We’ll work together for a focused 8 weeks, including a powerful kickoff brainstorming meeting and an in-depth presentation of the plan. Your People can also provide coaching toward implementation to empower your team to put the plan into action (this is outside of scope and falls under another contract).

Apply Now to work with Your People to build your Marketing Strategy!

*Payment terms: you will be invoiced for half due before the start of your course and with the other half due at week 4*

Apply to work with us to build your Marketing Strategy!

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Foundational Narrative

The key to marketing that builds business is articulating a cohesive, compelling Foundational Narrative about who you are, what you offer, and why. Too many businesses settle into “selling” without any desire to build a mutually beneficial relationship with their customers.

In a connection economy, stories are the currency. Marketing in the 21st century relies on transformative tales, succinct storytelling, and a powerful purpose. You may know yours, but it can be hard to choose the right words to strike a chord with your audience.

Let us help.

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We’ve worked with schools, universities, entrepreneurs, businesses, cities, and nonprofits to articulate compelling and comprehensive Foundational Narratives that build exposure, awareness, and engagement.

The Foundational Narrative includes…

  • Vision
  • Mission
  • Tagline(s)
  • 5-10 paragraphs of Anchor Content to drive all marketing storytelling
  • Boilerplate
  • Core Values/Guiding Principles

Over the course of 8 weeks, we’ll work together to dig down into the depths of how your organization came to be, why you do the work you do, and who should connect to benefit from your expertise. Your Foundational Narrative is the first step in creating marketing that works. Once you know who you are and why you do what you do, you can communicate that to the people who need you most.

Apply to begin the process of working with the Your People team to build your Foundational Narrative!

*Payment terms: you will be invoiced for half due before the start of your course and with the other half due at week 4*

Apply to begin building your Foundational Narrative!

your people

Foundational Narrative & Marketing Combo

In this combined package of the two packages above. We will work together for 12 weeks to articulate your Foundational Narrative and build a comprehensive Marketing Strategy.

Apply Now to work with Your People on your Foundational Narrative & Marketing Strategy!

*Payment terms: you will be invoiced for half due before the start of your course and with the other half due at week 6*

Foundational Narrative & Marketing Combo!

your people

Thought Leaders One-On-One

Your People offers affordable contracts for educational leaders and corporate executives to build strong individual brand personas and work toward getting published as thought leaders.

Have you ever wondered how you’ll make your mark in your industry? What kind of leader do you want to be? What are you known for? How high can you advance?

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If your goal is to expand your career beyond the trenches to administration or leadership, it’s important to establish a personal brand that showcases your unique expertise and approach. We can help you do that!

Your People works one-on-one with university presidents, K-12 principals and administrators, professors, teachers, and superintendents, as well as entrepreneurs and C-suite leaders, to articulate their unique leadership style and professional focus through personal branding and publishing insightful, expertise-driven articles. During an immersive 12-month contract, we guide clients toward achieving the following goals:

  • Establishing a brand persona
  • Developing a style guide/color palette
  • Designing a header for LinkedIn profile
  • Crafting compelling content for an expanded LinkedIn presence
  • Writing four first-person essays or op-eds, which the YP team distributes toward securing placements in mainstream and industry media

Our collaborations with educators have secured exposure for our clients in Inside Higher Ed, University Business, Education Dive, the Detroit News, the Detroit Free Press, the Oakland Press, Crain’s Detroit Business, Toronto.com, Diverse Issues in Education, and more!

Register for Thought Leaders One-On-One!

You will be redirected to pay via PayPal following submission.

*After registering, you will receive a confirmation email containing information about the program*

Explore How Your People Can Help Boost Your Brand!

Let’s build your presence, increase inquiries, and grow your reach.

You're Needed in the World! Let's Grow Your Reach.

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