Strategy

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Have you ever felt like you’re shooting in the dark with a social media post or a press release? Sending it out, hoping it lands somewhere, that someone takes notice?

Your Strategy is your Road Map, telling you where to go so you don’t get lost. Build it, implement it, and they will come.

Marketing doesn’t have to be a shot in the dark. With proper planning, guided by Research and comprehensive Communications Audits, Marketing Strategy is a fun put-the-puzzle-together endeavor where you map out your next 12-month journey into growth and brand-building.

We love creating Strategy for clients. Sometimes, we spend three months together to create an award-winning Strategy that your team can implement. For most of our clients, Strategy is part of a comprehensive contract guiding us as we implement your Marketing Initiatives on an ongoing basis.

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Build the Strategy

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Implement an agreed-upon Strategy

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Coach your team to implement your Strategy in-house

Let’s Show the World All You Have to Offer!

We’ll work with you to create a far-reaching, comprehensive Marketing Strategy that builds business, builds relationship, and builds your brand.

Case Studies

Zingerman’s Cornman Farms

Zingerman’s Cornman Farms

Case Study Zingerman’s Cornman Farms:Brand Messaging Development Discover, Define, Develop Brand Identity for Comprehensive MarketingZingerman’s Cornman Farms opened in 2014, transforming an 1834 Greek revival farmhouse in Dexter, Michigan, into an award-winning event...

Rival Insulation

Rival Insulation

Case Study Rival Insulation:Developing Foundational Messaging to Create A Compelling Brand Story After Lynne Golodner completed the Goldman Sachs 10,000 Small Businesses entrepreneurship program in 2018, she began working with fellow Goldman Sachs graduate Chris...

People’s Food Co-op

People’s Food Co-op

Case Study People's Food Co-op:Communications & MessagingIn 2018, People’s Food Co-op in Ann Arbor came to Your People seeking guidance in messaging its membership on potential changes afoot in the nearly half-century-old co-op’s future. In particular, store...

Testimonials

“Working with Lynne and the team at Your People was a really great and amazing experience!  Lynne was a joy to work with and the expertise she brought to the table helped strengthen our message!  If you’re in the market and are looking to have some messaging and public relations work done, Your People makes a great partner!”
Ken Davis, Director of Marketing, People’s Food Co-op, Ann Arbor 

“I am so lucky to work with the mastermind behind Your People LLC, Lynne Golodner. Lynne helped open my heart and my legal practice and now both are full, growing and booming. As my publicist, marketing and PR professional, and business coach, Lynne always helps me move forward in a positive direction.But she is not your usual, every day, “normal” publicist, marketing and PR consultant, and business coach! She’s creative, supportive, thoughtful, driven, productive and efficient; and she always has new ideas. If you’re ready to grow, Lynne is the person to help you reach your goals!”
Alisa Peskin-Shepherd, Principal, Transitions Legal PLLC

“Lynne is truly masterful in creating thoughtful, responsive marketing and PR strategies that build relationships and powerfully connect people to the mission of her client. With the support of her outstanding team to craft and implement a beautiful, comprehensive plan that brings results, she makes the whole process a joyful and empowering collaboration.”
Helena Mitchell, Pedagogical Chair, Detroit Waldorf School

“Thanks again, Lynne, for all your help with our media strategy. I’m amazed to see how the press conference helped promote a systematically disseminated positive message. I see it picked up by so many outlets.”
Mihaela Mitrofan, Program Director, Refugee Resettlement, Samaritas

“Your People delivered excellent PR opportunities for us and worked tirelessly to enhance our visibility in the business community. Using a combination of good creative ideas and excellent relationships with media, Lynne and her team have brought target audiences closer than ever before. They have also worked with us to develop tactical PR strategies to launch major projects that are crucial to our future success.”
Tara Miceli, director, Walsh Institute, a division of Walsh College

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