Imagine what a wonderful (social media) world it would be if we all were paying more attention to other peoples’ posts than we were our own.
And imagine how you could positively impact others’ perception of you and your business by focusing more on helping them, featuring them, shining the spotlight on them more than trying to sell-sell-sell in your posts.
If you’re active on social media, but not sure if you’re doing it right because you’re not seeing business results, we’d like to let you in on a little secret: shift your efforts to building social media karma.
Social media karma? Is that even a thing? Why yes, dear reader, it is.
You’re probably familiar with the concept of karma: what goes around, comes around. What you give, you get. What you reap, you sow.
Now take that same concept and apply it to social media. Basically, focus more on other people and organizations than on talking about yourself.
By shifting your focus to others, you create POSITIVE social media karma.
You should do this with no expectation that your network will ever repay you. Do it for the purpose of boosting others. When you have the right intention behind your effort, it will generate dividends to you. A pleasant outcome, but not the reason for your kindness.
Let’s break it down. As a business owner or business professional, you interact with people other than your coworkers, right?
Perhaps you attend association networking events. You might read articles written by other people. Maybe you admire a brand, a product, or a service when you are out and about.
Perhaps someone inspired you, mentored you, or made you think differently about a situation or even your life and work. Let them know!
Social media is ever-present these days, and we are all likely on at least one platform, if not many. Have you ever considered WHY you participate in social media? And even moreso, why your business should be active on social media?
First, determine what you’d like to achieve with your social media presence. Then, tailor your participation to hit your goals. Just because there is a platform, does not mean it needs your voice.
But, if your voice is important there, make it matter. Know your value. Know why you are participating. Know what you have to offer. And then, do it with grace and agility, to help others. After all, what you put out will come back around to serve you.
Here are a few ways to build social media karma:
- Take a group photo at your next professional networking event or meetup.Post that picture on LinkedIn, tagging attendees in the photo with you, the host organization, and the host facility. Tell people where you were when you captured the photo, and one or two key reasons you attended. Here is an example of this type of LinkedIn post.
- Start posting a “Friday Shout” every week.Pick one person from your LinkedIn network to feature. Tell people how you met this person and why you are shining the spotlight on them. Here is an example of this type of LinkedIn post.
- Spend 15 minutes every day on your LinkedIn homepage, and comment on a few posts with 5 or more words. Take the time to read the person’s post, and offer a thoughtful comment. Take it a step further by asking that person a question to keep the dialog going.
Here are a few examples of this type of activity:
Try this for a month. Build social media karma with your network, and I guarantee you will notice a difference in your LinkedIn results.[Did you find this blog helpful? Share it on LinkedIn and tag me and thank Your People LLC for this feature. I’ll reply back with a comment to help jump start engagement on your post, bringing more visibility to you and your business on LinkedIn.]