Brands that create lasting connections are the ones that win loyal, repeat business. The brands that care about their customers.
Imagine how you can positively impact others by focusing more on helping them, featuring them, shining the spotlight on them more than trying to sell-sell-sell in your social media posts…
People do business with people. There is no other way around it. In this era of no boundaries, no barriers, no distance is too far to overcome, we must recognize that what people seek and yearn for is connection. When a business provides it, they win loyalty and perhaps, a lifetime customer.
by Christina Weaver As I pulled up to the large red doors of the Detroit Foundation Hotel, I knew I was in for treat. It was one of those great days at work that doesn’t feel like work because you get to do something you are passionate about. Something that read more
More than 11.6 million firms are owned by women. Detroit is part of this growing trend.
Living with purpose and finding purpose in the work we do every day is so essential. We must know our why.
By Lynne Golodner Stories Unfolding When I was traveling recently with YP team member Dana Nyquist, to meet with a client (Sacramento Waldorf School), we had breakfast one day at Mimosa House. It was an early sunny weekday with a forecast of 90 degrees, and we found the restaurant by read more
In episodes 4 and 5 of the Make Meaning podcast, I spoke with two fascinating entrepreneurs, Amy Augustin, of Venture 6, and Michael Forsyth, of Detroit City Distillery.
As a company, we spend a lot of time planning and producing for our clients. But we also spend time together getting to know one another, having fun, enjoying the unique talents and interests of the individuals who make up this team.
By Lynne Golodner On this week’s blog, I want to share some insights from our first three podcast episodes: The first episode, The Best Business Advisor, which aired July 9, 2018 and launched the Make Meaning podcast, featured a conversation between me and my father, Norman Cohn, who is a retired read more
Mary Brinton, a sociology professor at Harvard University, says workplaces “need to adapt to the whole person” if they are to achieve gender equality. What does this mean? We work with schools and nonprofits that focus on inspiring individuals to achieve their full potential. We help them craft messages that read more
Your People LLC was founded in 2007 by Lynne (Schreiber) Golodner, who has built her life around telling stories. It’s only natural, then, that as we guide clients of all sizes and industries in blogging as a platform for their unique, compelling stories, we would launch our own blog, to share stories of meaning, of purpose, of relationship and of connection.