Case Study

Waldorf Academy:

PR & Marketing

Bringing Outdoor, Hands-on Education to Downtown Toronto.

A preK-grade 8 school in downtown Toronto, Waldorf Academy knew it needed to boost enrollment on its urban campus. The school approached us after participating in a two-day AWSNA workshop on Storytelling Marketing led by Lynne Golodner. We set out to create a Marketing Strategy based on a thorough Audit of the school’s brand presence. From there, we sought to begin implementation, with a goal of coaching school employees to eventually take over the Marketing process from within.

Lynne also presented a Professional Development seminar to school faculty and staff via Zoom, to bring everyone into the process of marketing the school. The seminar focused on building confidence to tell a great brand story, even in trying times.

When the COVID-19 pandemic shuttered schools around the world, Waldorf Academy scaled back its contract to focus solely on PR Coaching & Media Relations. Your People meets weekly with school staff to review Social Media content and planning, and to discuss messaging. We have also provided crisis messaging throughout the pandemic as well as guidance on how to approach crisis situations

 

Our work with Waldorf Academy has included the following:

  • Conducted a thorough Marketing Audit and presented rules in a PowerPoint
  • Presented a Professional Development seminar to faculty & staff focused on Storytelling Marketing & Building Confidence to Market with Optimism
  • Created a Social Media Strategy & coached staff on Best Practices
  • Pitched media outlets and secured placements in a variety of media
  • Advised on Digital Advertising, E-blast creation and distribution, and Website
  • Wrote blogs to publish on the school website
  • Provided Crisis Communications consulting and created Crisis Messaging

We’ve secured media exposure for Waldorf Academy in the following media outlets: CIII-DT Global News, CFTR AM 680 News, Breakfast TV, Sarah Rosensweet Peaceful Parenting Coach Facebook Live, Toronto.com and continue to pitch!

waldorf
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Jane Lavelle Farris, Interim Facilitator, Waldorf Academy, Toronto

“Thank you so much for being the person of the day, yesterday. Your (crisis communications) copy was fantastic. Last evening’s proceedings were nigh on magical. There was a calm and respectful energy. And so, your influence graced our respective journeys yesterday. Thank you so much, Lynne. We are grateful.”
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Jennifer Deathe, Waldorf Academy Toronto

“Lynne’s workshop to the faculty on branding and storytelling came at a critical time during much change and was instrumental in shifting perceptions empowering the faculty to feel confident, calm and enthusiastic about the future and how to communicate from a place of strength with parents, students and each other.”
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Waldorf Academy

“The difference was immediate and there is no better time than during a pandemic to invest in marketing and PR.”

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