Waldorf Marketing Immersion
Waldorf Education is a conscious, nurturing, and timely approach to creating students who love learning – and a more humane world. But it’s hard to make inroads when people either don’t understand Waldorf or hold misconceptions about this beautiful pedagogy.
Many Waldorf schools are challenged with marketing, uncertain how to identify, reach and connect with families who are likely to be receptive. The key to marketing Waldorf is helping people understand what Waldorf is and how its unparalleled approach builds confidence, strength and academic-artistic synergy.
This 2-month marketing immersion will empower your staff to understand and implement purposeful marketing activities that will connect your school with prospective families and grow your enrollment.
Participants will learn…
- 9How to build a conscious marketing plan
- 9The art of blogging and why you need it
- 9Social media from a Waldorf perspective
- 9How to assess and improve your website
- 9Keys to pitching media and securing exposure
- 9The power of a well-crafted newsletter
- 9How to initiate a successful ambassador word-of-mouth program
Register for Waldorf Marketing Immersion!
You will be redirected to pay via PayPal following submission.
*After registering, you will receive a confirmation email containing information about the program*
This Waldorf Marketing Immersion includes 5 live zoom workshops (recorded for playback), 2 one-on-one coaching sessions, unlimited email support, for participants to share work and questions and receive thoughtful, timely feedback, and a library of DIY materials to guide your school marketing.
Lynne Golodner has worked with Waldorf schools since 2013, including Detroit Waldorf School, Aurora Waldorf School, Sacramento Waldorf School and Toronto’s Waldorf Academy, expanding reach, increasing inquiries, and sharing the wonder of Waldorf with the world.
During our time together, we’ll dive into…
- 9Session 1: Overall Marketing Perspectives
-
Making marketing compatible with Waldorf pedagogy
- 9Session 2: Starting with Story
- Marketing through Storytelling
- 9Session 3: Understanding Marketing Channels
- Social media, media relations, advertising, websites, blogging, website & email blasts
- 9Session 4: Creating a Marketing Plan that Works
- 9Session 5: Creating Ambassador Programs
- Word-of-mouth marketing
- Importance of strategic internal communications and marketing
Register for Waldorf Marketing Immersion!
You will be redirected to pay via PayPal following submission.
*After registering, you will receive a confirmation email containing information about the program*
Waldorf Schools That Have Loved This Training
What participants say about the Waldorf Marketing Immersion…
“This course allowed me to pull back and analyze the big picture of marketing our school instead of getting bogged down in the day-to-day needs. It reinvigorated the marketing team, for sure. The acknowledgment of the unique challenges of how to market a Waldorf school made this course invaluable.”
“I’ve learned how to think differently about the entire project of connecting with our public(s). I’ve also gained tremendous insight into the marketing plan process -the steps involved, the layers, how much time to devote to the different aspects.”
“Lynne, I love the way you think, the language you use and the confidence with which you share it! It’s intuitive, sharp, focused, real and dynamic all at once. Listening to you break things down helps me feel like our job is manageable; that the people part is the biggest aspect.”
“We appreciate Lynne’s wealth of knowledge and her ability to make it seem doable in pieces.”
“Having three people from our school involved in the course has been valuable for starting and continuing a dialogue, managing workflow and holding each other accountable.”
“Lynne is giving us valuable information about the direction we should be taking with our marketing. The work is practical. There is much we can do on our own!”
“We love the wealth of knowledge that you have, Lynne, the articulate way you share it, the great responses to questions and that three of us can do it from the school so we can share and discuss ideas after.”
“You have inspired us to think widely and deeply about how we can use marketing as a tool to enrich the understanding of Waldorf pedagogy within our current parent body as well as to promote our school and attract more students and their families.”
“The reasonable price of this course, and the focus specifically on Waldorf, made it a terrific option for us!”
Waldorf Schools Love Working with Your People…
The Waldorf Marketing Immersion is a 2-month course with a start date of June 15, 2021!
What you get:
5 live zoom trainings
2 30-minute coaching sessions per school
Unlimited email support
Pricing: $497 (paid in full)
(or 2 payments of $300)
Limited to 12 schools
Add additional people from your school
Pricing:
$97 per person
Live Training Dates:
All trainings take place 4-5:30 pm ET
The next course begins June 15, 2021 with live trainings on these dates:
- 9Tuesday, June 15, 2021
- 9Tuesday, June 29, 2021
- 9Tuesday, July 13, 2021
- 9Tuesday, July 27, 2021
- 9Tuesday, August 10, 2021
Grab your seat TODAY!
Register for Waldorf Marketing Immersion!
You will be redirected to pay via PayPal following submission.
*After registering, you will receive a confirmation email containing information about the program*
Payment Options:
- One-time payment of $497 due now!
- Two installments of $300
- First installment due with registration; the second installment due July 1st.
- Additional attendees $97 per person due upon registration.