Waldorf Marketing Immersion

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Waldorf Education is a conscious, nurturing, and timely approach to creating students who love learning – and a more humane world. But it’s hard to make inroads when people either don’t understand Waldorf or hold misconceptions about this beautiful pedagogy.

Many Waldorf schools are challenged with marketing, uncertain how to identify, reach and connect with families who are likely to be receptive. The key to marketing Waldorf is helping people understand what Waldorf is and how its unparalleled approach builds confidence, strength and academic-artistic synergy.

This 2-month marketing immersion will empower your staff to understand and implement purposeful marketing activities that will connect your school with prospective families and grow your enrollment.

Participants will learn…

  • 9How to build a conscious marketing plan
  • 9The art of blogging and why you need it
  • 9Social media from a Waldorf perspective
  • 9How to assess and improve your website
  • 9Keys to pitching media and securing exposure
  • 9The power of a well-crafted newsletter
  • 9How to initiate a successful ambassador word-of-mouth program

This Waldorf Marketing Immersion includes 5 live zoom workshops (recorded for playback), 2 one-on-one coaching sessions, unlimited email support, for participants to share work and questions and receive thoughtful, timely feedback, and a library of DIY materials to guide your school marketing.

Lynne Golodner has worked with Waldorf schools since 2013, including Detroit Waldorf School, Aurora Waldorf School, Sacramento Waldorf School and Toronto’s Waldorf Academy, expanding reach, increasing inquiries, and sharing the wonder of Waldorf with the world.

During our time together, we’ll dive into…

  • 9Session 1: Overall Marketing Perspectives
  • Making marketing compatible with Waldorf pedagogy

  • 9Session 2: Starting with Story
  • Marketing through Storytelling 

  • 9Session 3: Understanding Marketing Channels
  • Social media, media relations, advertising, websites, blogging, website & email blasts
  • 9Session 4: Creating a Marketing Plan that Works
  • 9Session 5: Creating Ambassador Programs
  • Word-of-mouth marketing
  • Importance of strategic internal communications and marketing

Waldorf Schools That Have Loved This Training


What participants say about the Waldorf Marketing Immersion…

“I’ve learned how to think differently about the entire project of connecting with our public(s). I’ve also gained tremendous insight into the marketing plan process -the steps involved, the layers, how much time to devote to the different aspects.”

“Lynne, I love the way you think, the language you use and the confidence with which you share it! It’s intuitive, sharp, focused, real and dynamic all at once. Listening to you break things down helps me feel like our job is manageable; that the people part is the biggest aspect.”

“We appreciate Lynne’s wealth of knowledge and her ability to make it seem doable in pieces.”

“Having three people from our school involved in the course has been valuable for starting and continuing a dialogue, managing workflow and holding each other accountable.”

“Lynne is giving us valuable information about the direction we should be taking with our marketing. The work is practical. There is much we can do on our own!”

“We love the wealth of knowledge that you have, Lynne, the articulate way you share it, the great responses to questions and that three of us can do it from the school so we can share and discuss ideas after.”

your people

Waldorf Schools Love Working with Your People…

“What we have accomplished has been extraordinary, and I know parents and faculty feel the same so THANK YOU.”

Jennifer Deathe, Waldorf Academy Toronto


“Lynne is truly masterful in creating thoughtful, responsive marketing and PR strategies that build relationships and powerfully connect people to the mission and inspiring stories of her client. With the support of her outstanding team to craft and implement a beautiful, comprehensive plan that brings results, she makes the whole process a joyful and empowering collaboration.”

Helena Mitchell, Pedagogical Chair, Detroit Waldorf School


“Amazing results in a short period of time. The Your People team has helped us create a stable marketing foundation to support the growth of our school.  From our digital footprint to public relations, they have significantly increased our inquires (by 20%!) and awareness of what our school’s importance is in the world.  Their team is extremely responsive to our needs and produce results in an always timely manner. They have jumped right into being an integral  part of the Sacramento Waldorf family.”

Cindi Bradshaw, Director of Admissions, Sacramento Waldorf School


“The difference was immediate and there is no better time than during a pandemic to invest in marketing and PR.”

Waldorf Academy Toronto


“Lynne Golodner has a gift for working with people! She is incredibly encouraging and makes the overwhelming world of PR and Marketing simple and accessible. I have learned so much from working with Lynne. Her passion for helping organizations reach their target audiences and fulfill their purpose/mission is truly commendable.”

Charis Calender-Suemnick, former Enrollment & Outreach Director, Detroit Waldorf School 

“The marketing firm, Your People, inspired us to communicate more effectively. Learning to bring information in clear and meaningful ways even increased our awareness of main lesson curriculum delivery. We were inspired to renew our understanding of Waldorf education in order to communicate its value to the greater world.”

Lower School Faculty, Sacramento Waldorf School

The Waldorf Marketing Immersion is a 2-month course with two start dates of January 11, 2021, and June 15, 2021!

What you get:

5 live zoom trainings

3 people from your school can participate

2 30-minute coaching sessions per school

Unlimited email support

Pricing: $497 (paid in full)
(or 2 payments of $300)
Limited to 10 schools

Live Training Dates:

All training dates are from 4pm – 6pm ET

Start date of January 11, 2021:

  • 9Tuesday, January 12, 2021
  • 9Tuesday, January 26, 2021
  • 9Tuesday, February 9, 2021
  • 9Tuesday, February 23, 2021
  • 9Tuesday, March 9, 2021

Start date of June 15, 2021:

  • 9Tuesday, June 15, 2021
  • 9Tuesday, June 29, 2021
  • 9Tuesday, July 13, 2021
  • 9Tuesday, July 27, 2021
  • 9Tuesday, August 10, 2021

Grab your seat TODAY!

your people

*After registering, you will receive a confirmation email containing information about the program*

Payment Options:
  • One-time payment of $497 due now!
  • Two installments of $300
    • First installment due with registration; the second installment due February 1st or July 1st.
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