Case Study

Walsh College:

Strategy & Public Relations

Telling the story of professional development at a business college

For several years, Your People LLC was one of three agencies supporting Walsh College in its Marketing and Public Relations efforts. Our focus was to develop and promote Walsh Institute, a professional development arm for the suburban Detroit business college with campuses in Troy and Novi. (Note: Walsh Institute no longer exists.)

Our work began with a comprehensive Audit that led to the creation of a comprehensive 18-month Marketing Strategy, with a goal of increasing interactions with companies and business seeking professional development for their teams.

During our tenure, we launched Media Relations campaigns, promoted and helped coordinate Events, facilitated a Focus Group, created Content, assisted with the redesign of the college Website, and more. We also consulted on best practices for Social Media, Messaging, and Strategy.

walsh college

Our work resulted in far-reaching Media coverage of Walsh Institute and more exposure for Walsh College in general. Some of the outlets we reached included:

  • FOX 2 Detroit
  • WXYZ
  • WDIV
  • Corp! Magazine
  • Crain’s Detroit Business
  • the Oakland Press
  • the Detroit Free Press
  • the Detroit News
  • dBusiness Magazine
  • WWJ AM
  • WJR AM
  • Michigan Radio
  • and many more

Tara R. Miceli, Director, Walsh Institute

“Your People has been delivering excellent PR opportunities for us and has worked tirelessly to enhance our visibility in the business community. Using a combination of good creative ideas and excellent relationships with the media, Lynne and her team have brought target audiences closer than ever before to the Institute. They have also worked with us to develop tactical PR strategies to launch major projects that are crucial to our future success.”


Dr. Linda Hagan, Walsh College

“Lynne Golodner is an amazing PR go-getter! Lynne does a great job! It is a pleasure to work with her.”

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