A new year, a new decade. Have you thought ahead, planned the months to come? Do you have a vision for how you want this year – and this new decade – to unfold? And do you have tactical steps to make that happen?
I love an opportunity to start fresh, and plan for outcomes I want to see happen. Every year, for our clients, we at Your People spend the last month of the year planning for the year to come. We create massive Marketing Plans and PR Plans, Editorial Calendars, Content Themes by Month, and more. But we often forget to do it for ourselves.
Do you know what I mean? You work harder for your clients than you do for your own purposes. We all fall prey to it. But it doesn’t have to happen.
This is our year to be present, to mindfully select our clients, to work toward purpose and meaning.
But where to start? That’s often the reason why people don’t put pen to paper to map out the months to come. Here are some thoughtful steps to guide your year-long planning to fruitful completion.
- Start with Last Year. I often pull out the prior year’s Marketing Plan or Content Calendar as a good starting point. Then, I change all the dates and deadlines to accommodate the new year in front of us, and start to brainstorm the focuses. Content should be driven by Marketing Goals. What services or products do you want to highlight? How do you want to be known? Answer these questions, and you’ll have your content themes.
- Be Mindful of the Calendar. Every month there are special days, holidays, occasions and anniversaries. Let them guide your Marketing Content! In July, we often theme content around Freedom, inspired by Independence Day. For niche clients, we look at special days or months that highlight the work they do. In February, near Valentine’s Day, we’ve landed TV spots for our divorce attorney client about “Loving Your Ex.” In May, we’ve booked media for nonprofits about Older Americans Month or Foster Care Awareness Month. August and September usually focus on back-to-school. You get the picture.
- Be Brave – Innovate! My favorite clients are those who try something new without question. My father, who sadly passed away on January 2nd, believed in taking risks and being daring in business. After all, if you want to be a leader, and be noticed for your expertise, why would you follow a safe course?
This year, think outside the box. Take risks. Try new things, use new words, invite new connections, go somewhere you’ve never been before. Launch a program, issue a statement, be noticed.
2020 is the year of vision. I’m taking it literally – after all, 2020 is perfect vision, right? So let’s make this The Year.
If you’re having trouble starting with your 2020 planning, give me a shout. I’d love to help!